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An advert highlighting the effect of global warming, designed by a cabaret singer, will be shown on Sky News and all other Sky channels from this Thursday (26 November, 2009)

EMBARGOED UNTIL 0001 HOURS THURSDAY 26 NOVEMBER 2009

Zac Bauman, 35, has won Sky News’ climate advert competition in which entrants were asked to pitch a 30-second TV advert to inspire people to reduce their carbon emissions.

Zac, who earns a living as a one-man Rat Pack tribute act, submitted a script called “This Is Not a Movie”.

His idea is based on a disaster movie trailer with a twist at the end. The final caption reads:  “This is not a movie. This is real”.

Zac was delighted with his win.  “I’m jumping up and down, he said, “This is great. I’ve always been really into making films.”

The competition was judged by Secretary of State for Energy and Climate Change Ed Miliband MP, Friends of the Earth Executive Director Andy Atkins and Sky News Executive Editor Chris Birkett.

Ed Miliband paid tribute to his script: “It’s a very clever idea which brings home to people the dangers of climate change,” he said.

Friends of the Earth Executive Director Andy Atkins said: “I think the idea of making it very clear to people some of the consequences of climate change is likely to wake people up.” 

Zac has been to the Sky News Centre to help his script be turned into an advert by a team of Sky producers and directors before being broadcast across all Sky channels in the run up to the United Nations Climate Summit in Copenhagen in December.

The competition was launched as the countdown to the crucial Climate Conference gets underway. Despite ad campaigns from organisations ranging from Greenpeace through to the Government, using approaches from scare tactics to more positive encouraging messages on relieving CO2 emissions, Sky News believes that the general public in the UK still isn’t properly engaged in the global warming debate.

Sky News’ Holly Williams will be in Copenhagen for the United Nations Climate Change Summit providing extensive coverage. Throughout the conference, Sky News Correspondents around the world will also report on how climate change could affect some of the planet’s poorest communities. Sky News’ Africa Correspondent Emma Hurd will undertake an Antarctic Expedition with a team monitoring the continuing melting of the polar ice cap and its potentially devastating effect on global water levels, habitats and wildlife. RTS Television Journalist of the Year Alex Crawford, meanwhile, will be in Nepal to report on the fastest retreating glacier in the Himalayas.

On the 10, 11 and 12 December, Sky News presents ` Turning Up The Heat', which will see Anna Botting anchoring from Mumbai, a city whose emissions are set to increase as its population continues to rise, and Andrew Wilson reporting from Brazil; a key player in the block of developing countries involved in climate change negotiations. Every minute, an area larger than three football pitches is lost in the Amazon forest. With 20 per cent of the world's carbon emissions created by deforestation, world leaders are trying to find a way of making the forests worth more alive than dead. Andrew will be in the western-Brazilian state of Acre, the home of Sky’s Rainforest Rescue project which aims to tackle deforestation.  

-Ends-

 

 

For further information contact:

Charlotte Reed, Sky News Publicist
07920 027829

charlotte.reed@bskyb.com

Notes to Editors:

·         Sky News imagesare available from Sky’s stills department on 0207 800 4202.

·         Since its launch in 1989, Sky News has established itself as a formidable and innovative force in the world of news broadcasting. It now provides news to around 145 million people in 36 countries in Europe alone, with distribution across Africa, the Middle East and Asia.

·         Valued for fairness, balance and journalistic objectivity by both viewers and regulators, the award-winning channel has also earned a reputation for the speed of its 24-hour coverage and flexibility in reporting live news – first.

·         In addition to its status as one of Europe's leading 24 hour news channels, skynews.com is one of the fastest growing websites on the continent and reaches way beyond its eight average and half million monthly unique users.  It serves text and video to Britain’s commercial radio websites, to giant animating billboards in all major railway stations in the UK seen by 56 million commuters a fortnight, to passengers on Virgin Atlantic flights, and more than 500,000 iPhone users via the most downloaded news application in the country.

·         In March 2009 Sky News Radio became the sole provider of national and international news to all commercial stations in the UK – reaching around 31 million listeners in total – when it took over the contract to supply IRN stations, in addition to its existing clients.

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