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Sky News is now streaming live online 24 hours a day 7 days a week, available to anyone in the UK and ROI through skynews.com

From today Sky News has begun streaming its TV output live, free and 24 hours a day, on its website www.skynews.com

And on the same day, skynews.com has also unveiled a new video player on the site that will further enhance its video content, delivering faster, crisper and more prominent footage on those stories that contain videos.

Sky News’ online team has been working with Sky Player to develop a login – free version of the online TV platform. Visitors to the site will now be welcomed by an enhanced home page offering the existing menu of the latest breaking news stories, blogs, and weather – plus a tab on the main story carousel offering Sky News, live and as it appears on TV, 24 hours a day.

There is no log in and it is not necessary for visitors to have a Sky account – just one click and anyone on the site can watch Sky News TV live from the home page, wherever they are in the UK or ROI without the need to be near a TV set.

The additional introduction of an enhanced video player to skynews.com will give visitors a richer and more immediate video experience on the site. The top video on a story now appears at the top of the page instead of a still picture at the top of the page.

The higher bit-rate player was developed by Sky News’ in-house development team. It includes suggestions of related video in-stream as you watch, and offers more clips to view at the end of each play.

Julian March, Senior Executive Producer for Sky News online said: “The enhancements we have launched today on skynews.com reinforce our total commitment to video on the site. Breaking news in video is right at the top of our offering. We're delighted to showcase the great quality of Sky Player, and to give non-Sky customers access to just one of the many channels available to subscribers.”

“With Sky News now available on more platforms than ever – on TV, online, on mobiles, through iphone and ipod touch apps, at train stations and on planes – there's barely a screen in Britain where you can't access Sky News.”

Griff Parry, Director of OnDemand for Sky, said: “I am delighted that Sky Player is working with Sky News to deliver their TV channel on skynews.com This launch is another example of the core business using the Sky Player platform to offer new and innovative ways to access great Sky content.”

- Ends -

For further information please contact:

Charlotte Dixon – Publicity Manager, Sky News

Tel: 020 7800 4341

Mob: 07824 824834

charlotte.dixon@bskyb.com

Notes to Editors:

Since its launch in 1989, Sky News has established itself as a formidable and innovative force in the world of news broadcasting. It now provides news to around 145 million people in 36 countries in Europe alone, with distribution across Africa, the Middle East and Asia.

Valued for fairness, balance and journalistic objectivity by both viewers and regulators, the award-winning channel has also earned a reputation for the speed of its 24-hour coverage and flexibility in reporting live news – first.

In addition to its status as one of Europe's leading 24 hour news channels, skynews.com is one of the fastest growing websites on the continent and reaches way beyond its eight average and half million monthly unique users.  It serves text and video to Britain’s commercial radio websites, to giant animating billboards in all major railway stations in the UK seen by 56 million commuters a fortnight, to passengers on Virgin Atlantic flights, and more than 500,000 iPhone users via the most downloaded news application in the country.

In March 2009 Sky News Radio became the sole provider of national and international news to all commercial stations in the UK – reaching around 31 million listeners in total – when it took over the contract to supply IRN stations, in addition to its existing clients.

Sky News won a Golden Nymph at the 2009 Monte Carlo Television Festival for Best 24 Hour News Programme for its coverage of the Mumbai terror attacks. Sky News was also named Best News Service at the Broadcast Digital Awards 2009 and Skynews.com won the Association of Online Publishers award for website of the year, 2008.

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